What Features Characterize An Effective Call To Action?
The call to action is an important part of marketing efforts. Sales and promotional professionals have long used this strategy in printed ad copy and other written marketing materials, and it's just as crucial today in ecommerce website design. At its most basic, the call to action is intended to inspire people to respond positively and promptly to the message in the materials. The Simplest Model A button that the prospective customer can press is the simplest call to action.