If you are busily running a small business, you might think that you don't have the energy to deal with social media. Rather than thinking that they're not worth your time, it's important to understand that a large percentage of your potential buyers might be using those very sites to make decisions about purchases every day. Depending on your service or product, you might really be doing yourself a disservice by neglecting to incorporate your social media accounts into your digital marketing strategy.

If you are about to implement an organizational change in your company, then you may already have an idea about some of the techniques you plan to use and the goals you want to achieve. However, before you implement your plan, you should check to make sure that you have avoided the following common pitfalls that will slow your organizational transformation or stop it altogether.   Following Change Models Without Fully Understanding Them